Uniqlo. From Tokyo to Berlin.

Our task: to announce the globally known retailer Uniqlo, which is almost completely unknown in Germany, and the opening of its flagship store in Berlin. In a pre-launch phase, we used pop-up stores and an out-of-home campaign to explain that there is a retailer from Tokyo, who offers exactly what you need in the Berlin winter: functional basics that also look good and bring fresh color into the gray winter time. Audience: all Berliners!