Sozialverband VdK. Stunt 'Old Politicians'.

As part of the VdK charity campaign, we also developed a PR stunt. The target group were politicians. They should be made aware, that it is high time to provide appropriate support to family caregivers. This is only possible with appropriate laws. In order to show them dramatically what it means to care for your loved ones at home, we put them in exactly this situation. The poster cars drove through Berlin and the government district for a day. The PR effect was enormous.