RTL. Die Passion.

RTL stages the Passion of Christ in a spectacular music live event. In a major German city – with popular music stars in the leading roles and well-known German pop songs. This had never happened before - and this should also be reflected in communication. Unfortunately, the live event had to be canceled due to the corona pandemic. However, some of our campaign elements could still be activated beforehand and for the post-corona event.

PRODUCT COMMUNICATION