BMW. Coupé 1-series.
A car with the typical BMW driving pleasure, but in a condensed form. So actually “Adrnln” (instead of „Adrenaline“). A pan-European campaign that ran through countless media. Even Vanity Fair and Park Avenue magazine covers were condensed on newsstands.
PRODUCT COMMUNICATION
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=452,h=315,fit=crop/Yg25BM6BXyh1BeEP/_herobild_motiv_1_adrnln-AVLNVK9aLpixRq3q.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=224,fit=crop/Yg25BM6BXyh1BeEP/_herobild_motiv_1_adrnln-AVLNVK9aLpixRq3q.jpg)
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![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=452,h=315,fit=crop/Yg25BM6BXyh1BeEP/motiv_3_hrzrasn-Yg25xVby7EU8RWzZ.jpg)
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