BILD. Volks-Produkt.

The fascinating success story of the "Volks-Produkt", Germany's most successful marketing/media concept, spans more than two decades. But we didn't just want to tell this story for the 21st time. So how can the countless sales arguments such as reach, sales and touchpoints be presented in an innovative and fresh way? Quite simply: We let the people themselves have their say.

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